![]() ![]() But depending on what they’re adding and subtracting from their diet, they could be making smart choices. It’s currently fashionable to poke fun at them. While it’s unlikely that 100 million Americans are in fact eating that way, it suggests there are a lot of people out there experimenting by choice with their diet. ![]() Another report, from 2013, found that gluten-free appeals to as many as 30% of Americans. A 2014 report found that nearly half of people buying gluten-free food do not think they’re constitutionally incompatible with gluten, and almost none of them are celiac. Of course, celiacs–83% of whom are undiagnosed and therefore probably not gluten-free–make up a tiny portion of the people currently abstaining from those grains. ![]()
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